Apr 2022-Now        
Dieste Inc, Dallas,Tx 

Creative Director. 

Branding • digital • Experiential • Direct

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May 2013-Sep 2021     

LERMA/ Dallas,Tx 

Creative Director. 

Multicultural •Branding • Social • digital • Experiential 

Accounts: Metro by T-Mobile, The Salvation Army, Clamato, Advance Auto Parts, Bud Light, Bud Light Seltzer, Stella Artois, Michelob Ultra,

MD Anderson, Pulte Homes, United Way, Bridgestone Tires, Chrysler, Jeep, Go Daddy, MD Anderson, American Cancer Society, 

Orkin, QuikTrip, Penafiel, Squirt. Pie Tap pizzeria, Más Wings restaurant.

 

Feb 2013-May 2013     

Latinworks. Austin,Tx 

Freelance Creative Director. 

Branding • Social • Digital • Experiential 

Accounts: Bud Light, Budweiser, Chevrolet, Silverado, M&M’s, Texas Lottery, Target, Pepsi, Stripes. Lowes.

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Jun 2009- Feb 2013         
Lopez Negrete Communications Houston,Tx 

LNC - Tippit & Moo Advertising

Executive Creative Director. 

Branding • digital • Experiential • BTL • Direct

Accounts: Walmart, Verizon, Miller Lite, Sonic, Kraft Singles, Maxwell House, Kraft Mayo, Zantac, Doctor Pepper, Chivas Regal, Quilted Northern, Sonic, Michael’s, Gabbanelli Accordions, Blue Leaf.

 

2005-2009        
Dieste Inc, Dallas,Tx 

Creative Director. 

Branding • digital • Experiential • Direct

Accounts: AT&T, AT&T Direct, Pepsi, Sierra Mist, Gatorade, Taco Bell, The New York Lottery, Doritos, Dole, Tropicana, Western Union, Interstate Batteries, Seven Eleven, Pizza Hut. 

 

1994-2005        
BBDO Mexico

Group Creative Director        

Accounts: Pepsi, Diet Pepsi, Mirinda, Sobe energy drink, Chrysler, Chrysler dealers association, Mitsubishi Motors, Mitsubishi Dealers of Mexico, ESPN, FedEx, Bayer (Aspirin, Aka-Seltzer, Canesten) Tequila Cuervo: Cuervo Gold, Tequila Reserva de la Familia, Appleton Rum. M&M’s, El Financiero (Newspaper), Iusacell (Verizon/Cell Phone Company), Iusacom, Cinemex (Movie Theaters).

 

1991-1994

Ogilvy Mexico 

Sr. Copywriter                

Accounts: American Express, Seagrams’s, Chivas Regal, Passport Whisky, Tang, Gamesa, Kimberly Clark, Mattel, Bimbo Bread. Sara Lee, Acá Joe

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EDUCATION

(Instituto Tecnológico De Estudios Superiores Monterrey)

Bachelor of Arts in Marketing